Caterine Apruzzese

Caterine Apruzzese


I’m an Interaction Designer based in Zürich.

I’m currently interested in using Design Thinking to create products that make peoples lives better and more productive and produce a positive impact on society. 

I sometimes help companies with Interaction Design work on a project basis.

Drop me a line if you want to discuss the work, a project or user experience design in general.

Thank you for stopping by.

Previous Work

My previous work range from interactive e-learning, online marketing, UI design, mobile redesigns. 

My interests include storycraft, behavioural design, user experience and user research. I am currently focused on exploring user on-boarding for web and mobile applications. 

Private Bank - Krakow 

Currency Exchange algorithmic trading app 

UI refinement - I’ve worked with the team in Krakow and New York to redesign several aspects of the User Interface, including a blotter for orders and fills.  The initial design was in the form of an interactive prototype. Joining the project, we made sure that we understood the design and constraints in detail. We refined the primary user scenarios and came up with several refinements to the user experience, hopefully leading to better clarity and productivity. 

Colheita Fresca Loulé 

Product Selection to promote online. Wording of social media adverts, Sourcing images for advertisement. Collaborating on the interior design for the restaurant. Co-designed website 

Music Sculpture 

Streaming Music App 

We held a ad-hoc design sprint in Copenhagen, revisiting the product design and business approach for a new music streaming service. I participated as a designer along with the founders of the project. I contributed with the initial sketches of the application sign-up.

Glide Service Design - San Francisco 2016

In the beginning of November visited we the Glide Foundation in San Francisco to help propose a better Experience Design for people that volunteer to make and serve food for homeless people. The goal was to re-design the Volunteering Experience, deepen connection and spark repeat volunteerism.

Contribution: Worked with 4 other designers to design a solution to a problem and present improvements to their experience

The Fluent Globe website needed a new navigation scheme. We looked at the main scenarios relevant for selling courses and picked two that provide the value to the business as well as the visitor. The goal was Step-by-step navigation that lays out related pages side by side based on the idea that visitors to the Home page will:

Contribution: Identified and designed two navigation menus. Prototyped a layout that works equally well on mobile and desktop. Integrated sign-up process across website and app. Made all prototypes with Sketch and Justinmind

Interactive Learning App with Games

To design a series of topical interactive mobile games with the purpose of teaching vocabulary and sentences and maximise engagement.

What are the qualities of existing learning and teaching that we should infuse in our games? This presentation was made after our initial prototyping of games made for Students at Fluent Globe.

Contribution: Instructional Design Ideation. Identified and designed the game mechanics for learning numbers and directions.

Interactive Language Books

The goal was to achieve a new approach for Interactive Language Learning on an iPad.

My contribution was to design the content, page layouts, and arrange the visual elements of every page.