We all have 24 hours in a day. A dollar is worth a lot less to Bill Gates than to you and I, but an hour means the same to all of us. Brands realise that the competition is for attention. If people will spend time with the experience you provide
Your product is an experience to your customers. Your services is an experience to your customers. That experience is what they judge you on. Let’s make it the best it can be.
We all want experiences that are worth our attention. That’s why we spend so much time binge watching, binge gaming, absorbed in hobbies or manically working out.
Maslows need pyramid
“To me, marketing is about values. This is a very complicated world, it’s a very noisy world. And we’re not going to get the chance to get people to remember much about us. No company is. So we have to be really clear on what we want them to know about us.”
— Steve Jobs to Apple employees, 1997
Emotional Invested in:
What new market is this creating? Naturally nobody is interested in your idea